Tier inspiration
Tiers reward customers with a higher level as they stay active, and each level unlocks better perks. That gives customers a reason to keep coming back and spending. Tiers can offer status and recognition, perks like priority access or discounts, and rewards that are only available at certain levels.
Below are example setups per sector. Depending on your loyalty type, customers move up based on check-ins, visits, minutes played or amount spent.
Hospitality (restaurants, cafés, hotels)| Level | To reach it | Perks |
|---|---|---|
| Bronze | Entry level | Welcome drink when you sign up. Earn points on every purchase. |
| Silver | 5 check-ins or €250 spent | Exclusive reward: free dessert of your choice. |
| Gold | 15 check-ins or €750 spent | Invite to a VIP tasting night. Exclusive reward: free bottle of house wine. |
| Platinum | 30+ check-ins or €1,500 spent | Chef's table experience once a year. Permanent perk: 10% off all food. |
| Level | To reach it | Perks |
|---|---|---|
| Bronze | Entry level | Earn points per visit. Reward: free hand scrub. |
| Silver | 5 visits or €200 spent | Reward: free hair mask or skin booster. |
| Gold | 10 visits or €500 spent | Free birthday treatment (mini facial or blow-dry). Exclusive reward: VIP goodie bag. |
| Diamond | 20 visits or €1,000 spent | Exclusive invite to a beauty event. Permanent perk: 10% off all treatments and products. |
For padel clubs, we start with five tiers based on minutes played. Each tier lets members earn reward points a bit faster.
| Tier | To reach it | Points |
|---|---|---|
| Rookie | 0 minutes played | 1x points |
| Player | 180 minutes played | 1.1x points |
| Challenger | 600 minutes played | 1.2x points |
| Pro | 1,200 minutes played | 1.3x points |
| Legend | 1,800 minutes played | 1.5x points |
You can add more perks to each tier, for example from Ideas for tier perks under Tiers.
Tips for tiers- Keep the number of levels manageable, for example three to five.
- Make each level feel like a clear step up.
- Combine small, frequent perks with bigger rewards to work towards.
- Give your tiers names that fit your brand, for example Rookie, Pro and Legend for a sports club.
- When in doubt, start simple and gradually add tiers and perks. It's always better to add something than to take it away, because members rarely like losing a perk.