Seasonal moments
Plan your promotions around moments your customers already have in mind. Every idea below only uses push notifications and tools in your loyalty dashboard (bonus points, rewards and challenges), so you can run them without the CRM.
How to use this calendar
- Pick 1 or 2 moments a month. Running everything will tire your members out.
- Set it up in time: create the reward, bonus points rule or challenge at least a week before your first push notification.
- Push timing for big moments (Valentine's Day, Mother's Day, Christmas): a teaser 1 to 2 weeks ahead, a push when the incentive goes live and a last-chance push the day before it ends. For smaller moments, like the weather or the start of a season, one push on the day is enough.
- Keep it to 1 or 2 push notifications a week at most. More than that and members start switching notifications off.
- Add your local moments: dates differ per country and year, so add your own public holidays, school holidays and events, like a club championship.
Always on
These run all year, whatever the season. Set them up once:
- Welcome gift: create a welcome gift challenge under Program > Challenges, so new members get points when they sign up.
- Birthday reward: create a birthday reward under Program > My Rewards > Create reward > Birthday reward.
- Refer a friend: create a refer a friend challenge under Program > Challenges, with points for both the member and the friend who joins.
- Monthly reminder: send one push notification a month under Program > Manual notifications, for example "Check what you can unlock this month".
Where to set it up
Each idea in the table starts with the tool you use. Here's where to find it:
- Challenge: Program > Challenges. For "visit X times" ideas, use a stamp card and set the start and end date.
- Bonus points: Program > Bonus points > Create New Rule. Choose a multiplier (for example 2 for double points) and set the dates and times it applies.
- Reward: Program > My Rewards > Create reward. Under Advanced settings > Schedule, set the dates so the reward is only available during the moment.
- Gift: Program > My Rewards > Create reward > Gift. Always free (0 points), with a limited stock or a set period.
- Push notification: Program > Manual notifications, to let members know.
- Spotlight: Program > Spotlight, to put a challenge or blog post on the home screen of your app while it runs.
Month by month
| When | Moment | Padel/Sports | Beauty and wellness | Hospitality |
|---|---|---|---|---|
| January | New Year, new year's resolutions | Challenge: "New year, new level", play X matches in January | Challenge: a stamp card for a treatment series, with points at the end | Challenge: a stamp card, "Visit 5 times in January" |
| January | Dry January, quiet month | Bonus points: double points on off-peak court hours | Bonus points: double points Monday to Wednesday | Reward: a mocktail, available all of January |
| January | Blue Monday | Bonus points: "Beat the blues", double points on bookings that day | Reward: a feel-good treatment add-on | Reward: a comfort-food dish |
| February | Valentine's Day | Bonus points: extra points on Valentine's weekend, plus a push notification about a mixed doubles night | Reward: a duo treatment | Reward: a Valentine's dessert |
| February | Half-term or spring school holidays | Challenge: a junior stamp card for the holiday week | Gift: kids eat free, for the holiday week | |
| March | International Women's Day | Bonus points: extra points for playing in a ladies' tournament or clinic that day | Bonus points: extra points on a spotlight treatment | Reward: a special dish or drink |
| March | Start of spring, clocks go forward | Bonus points: "Longer evenings, more play", double points on evening slots | Bonus points: extra points on a spring skin refresh | Reward: a terrace opening drink |
| March or April | Easter | Reward: an Easter egg hunt, with a hidden reward code shared by push notification | Reward: an Easter gift set | Reward: an Easter brunch |
| April | World Health Day | Challenge: an April challenge for matches played | Reward: a wellness add-on | Reward: a healthy dish |
| May | Long weekends and bank holidays | Bonus points: double points all weekend | Bonus points: extra points over the long weekend | Bonus points: double points all weekend |
| May | Mother's Day | Bonus points: extra points for playing with your mum that weekend | Reward: a Mother's Day treatment, your biggest gifting moment | Reward: a Mother's Day brunch |
| June | Global Wellness Day | Reward: a recovery or yoga session | Bonus points: double points on all treatments | Reward: a wellness dish |
| June | Father's Day | Bonus points: extra points for playing with your dad that weekend | Reward: a men's treatment | Reward: a beer tasting |
| June | Longest day | Bonus points: extra points on late-evening slots | Reward: a midsummer terrace drink | |
| June | End of the school year | Challenge: launch a summer challenge that runs until September | Bonus points: extra points on a pre-holiday treatment | Challenge: launch a terrace stamp card |
| July and August | Summer holidays | Challenge: "Play X matches before September" | Challenge: a summer glow stamp card | Challenge: "Visit X times this summer" |
| July and August | Heatwave (on hot days) | Bonus points: double points on early morning and evening slots | Bonus points: extra points on cooling treatments | Reward: an ice cream or cold drink |
| Any month | Rainy day | Push notification: "It's raining, play inside", with bonus points that day | Push notification: "Rainy day, treat day", with bonus points that day | Reward: a "cosy inside" drink or snack |
| September | Back to routine | Challenge: a new season stamp card for lessons or matches | Challenge: a back-to-routine treatment series stamp card | Reward: a back-to-work lunch |
| September | Comeback month | Bonus points: "Welcome back", double points in the first weeks of September, shared by push notification | Same | Same |
| October | World Mental Health Day | Bonus points: "Move for your mind", extra points for a weekend match | Bonus points: extra points on relaxing treatments, like a massage | Bonus points: extra points on brunch or tea that day |
| October | Clocks go back | Bonus points: "Darker evenings, lit courts", double points on evening slots | Bonus points: double points on autumn facials | Reward: a cosy-season dish |
| October | Halloween | Bonus points: extra points for a glow or costume padel night | Reward: a limited-edition Halloween treat | Reward: a themed cocktail |
| November | Movember | Challenge: a men's padel stamp card for November | Challenge: a men's grooming stamp card | Reward: a Movember special |
| November | Singles Day (11.11) | Bonus points: 11x points for 11 hours, announced by push notification | Same | Same |
| November | Black Friday to Cyber Monday | Bonus points: triple points all weekend, instead of a discount | Same | Same |
| December | Advent | Reward: a new surprise reward every week, scheduled in advance and announced by push notification | Same | Same |
| December | Christmas holidays | Challenge: "Play X times during the break" | Reward: a pre-party glow-up add-on | Reward: a holiday dish |
| December | Christmas | Gift: a thank-you gift for every member | Same | Same |
| December | New Year's Eve | Bonus points: double points in the first week of January, announced by push notification on New Year's Eve | Same | Same |