Bonus points and promotion ideas

Bonus points are an easy way to steer behaviour without adding a new reward (see Bonus points). Some ideas:

• Fill quiet times: a Happy Hour bonus with double points Monday to Thursday between 10:00 and 16:00. Switch on Is this an off peak rule? so you can follow the results in Analytics.
• Tie in with a seasonal moment: double points during the Black Friday month, or extra points over the Christmas period.
• Reward a regular promo day: a fixed number of extra points for every visit on your promo day, for example every Wednesday.
• Give loyal customers something extra: a bonus rule that only applies to members in your top tier or with a certain membership.
• Launch boost: extra points in the first weeks after your app goes live, to give people a reason to sign up now.

Off-peak deals with a push notification

You can send push notifications to your members from the dashboard: when you publish a blog post (for example about a tournament), or as a manual notification to all members or a specific group, like a tier or individual members.

For a one-off off-peak deal, like 50% off all courts on Saturday from 12:00 to 14:00, the easiest option is to create a multi-use promo code in your booking system (for example Playtomic) for that time slot and share it in a manual notification.

Want more control over who uses the discount? Create a batch of unique codes in your booking system and add them as a voucher reward with 0 points. You can then:

• limit the reward to one claim per member;
• make it available only to a specific tier;
• send a push notification to that group to let them know the reward is waiting for them.

Launch ideas

• A gift for early sign-ups: the first 50 people who sign up get a free drink or product.
• A sign-up deadline: everyone who signs up before the end of the month gets extra points or a gift.
• A welcome gift challenge: new members get a points bonus when they sign up.